CASE STUDY
When it came to vaccinations, even the most basic wisdom was getting lost in misinformation and hesitancy. NCH knew it needed a new approach—something that would make people stop, smile, and think.
How do you get people to see that getting vaccinated is just common sense? NCH wanted to reach families across the region with a message that felt fresh, local, and impossible to ignore. So, they turned to Sean Tracey Associates for help.
We started by asking, What’s the most obvious advice you’d give someone living in the North Country? The answers were as practical as they were funny—like “never wear antlers during moose season” or “never give a bear hug to an actual bear.” We brought these sayings to life with playful animation and a wink of local humor. Each spot ended with the punchline: if these things are obvious, then so is getting vaccinated.
The tone was light, the message was clear, and the community saw itself in every frame.
The next year, NCH wanted to keep the momentum going. This time, we created a cast of animated racoons, bears, and rabbits depicting kids returning to school. The animals sang, chanted, and even jumped rope together, all united by vaccines’ safety.
We didn’t stop at TV. The campaign stretched across radio, print, billboards, and digital ads, making sure the message reached families wherever they were. We even wrote custom music and created a downloadable, myth-busting PDF to help parents discuss vaccines with their kids.
The response blew us away. Community engagement soared, with the campaign exceeding expectations by 437%. People were talking, sharing, and—most importantly—getting vaccinated.
The campaign also caught the eye of industry experts, earning:
