Brand Strategy
Develop a strategic plan that speaks directly to your ideal customer’s needs and desires. Watch them become loyal fans.
Realize Your Brand’s Potential
Invisibility often stems from poor messaging being used poorly. By understanding your ideal customer’s needs and desires, you can craft targeted communication that resonates deeply. Consistency is key. From your logo to your social media presence, every touch-point should reflect your brand identity and reinforce your message.
Benefits of a Powerful Brand
We can help you rise above the noise and claim your rightful space. By uncovering your brand’s core essence, we’ll craft a message that clearly communicates what makes you unique. This isn’t just about being “a” choice – it’s about becoming the only choice for your ideal customer.
There is a big difference in knowing who your customer is, and knowing your customer. Transcend guesswork. Take a deep dive into the desires and motivations that fuel your target audience, empowering you to craft messages and offerings that resonate on a deeper level.
Imagine having a clear, concise message that resonates with your audience. Your brand strategy acts as a roadmap, ensuring all your marketing materials, from website copy to social media posts, consistently convey the right message with power and clarity.
Social Proof
Rationale
The “Long Game” of brand strategy is a difficult pill to swallow for many clients. Most companies are looking for immediate sales. Brand strategy is a lot like compounding interest applied to your customer’s opinion of you.
A powerful brand strategy is the foundational deposit into your customer’s “mind bank” that establishes your business’s core identity, values, and message. Like the principal in a savings account, this initial work is crucial for future growth.
Research from Forbes underscores the power of a strong brand: companies with a solid brand strategy enjoy profit margins that are 23% higher than those without one.
What would a 23% bump in profit margin do for your company?
How It Works
Questions. Lots of questions. We get to know your business your likes and dislikes. We learn who your competition is. We work to develop your “only statement” and start formulating your brand direction and begin plotting the map.
Deliverables:
We get to know your ideal customers–who they are, what they think, what problems they have, how they expect delivery and why they buy. We conduct interviews and workshops to learn all we can.
Deliverables:
We will establish the position where you will plant your flag in the marketplace. The one-of-a-kind claim that you alone own. We will give you real estate in your customer’s mind so you can speak directly to them.
Deliverables:
The easiest way for your brand to succeed is to give it an unfair advantage. Creating a Big Idea that you can use to differentiate yourself is the key. All the steps to this point have been preparing for this piece of the puzzle.
Deliverables:
Testimonials
“AmperBrand gave us the look of a leader in our market and the tools to keep that lead.”
A whole-company strategy to establish your brand and grow your business.
Monthly Payment Options Available.
Complete your Brand Strategy with a Premium Brand Development Package and rocket past the competition for
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Boost your Brand Strategy with a Brand/Product Naming Package and impact your market for
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Portfolio
Got Questions?
Complete Strategy: Typically 3 months. (Offers a comprehensive brand roadmap)
We recommend a diverse group including customer-facing leaders: founders, C-suite, sales, marketing, customer service, and product team members. This ensures buy-in from key stakeholders and incorporates various perspectives.
We offer an expedited process with intensive 3-day in-person workshops to gather information and build your brand position. Travel expenses for 2-3 team members apply.
Yes! The Brand Positioning Lite package focuses on core areas like customer insights, client interviews, brand uniqueness, and a one-page strategy. This takes roughly 2 months.
Results vary, but many clients experience a 20% or higher revenue increase after implementing the positioning strategy. Additionally, the process promotes internal/external clarity, stronger team alignment, increased confidence in market approach, and higher inbound leads.
Absolutely! Our clients range from husband-and-wife startups to large enterprises. Brand strategy development works for any team size.
Yes! After completing your brand strategy, we discuss next steps to determine how AmperBrand can assist with implementation. Past clients utilized our services for:
