When most people think about their brand, they think about their logo, website, social media posts, and advertising. But the part of the brand that influences their customers most is their brand strategy. Things like the message and the personality of their brand play a much bigger role.
The big mistake is thinking a logo and a webpage makes a great brand.
You don’t have to make that mistake and then wonder why your brand is broken.
Step 1
Define your brand’s personality and position yourself to contrast with your competition. Create a human brand that your customers would like to spend time with.
Step 2
Craft your message and a brand story that speaks to the values
and needs of your perfect customer. Connect with your
customer on multiple levels and locations.
Step 3
Make sure every facet of your company embodies
your message and story with authenticity and fervor.
The Brand Fix is for entrepreneurs that want a proven method for getting an edge on their competition, creating better connections with their customers, and generating more sales while they do it.
The Brand Fix is an in-depth, done with you process that explores each part of your brand. We dive into your Vision & Mission. We define your perfect customer and their archetype. We assess your competition and how you set yourself apart. We craft a message that speaks to your perfect customer and scares your competition. We reconstruct your image – including your logo, stationery, graphic standards, color schemes, and your perceived value. We then plot out a map for your marketing, giving you not only your next step, but exactly what to say where.
The Brand Fix gives you an effective cohesive brand, complete with a powerful marketing message, insight into your customer, information on your competition, all the tools needed to maintain your brand, and a path forward to project your brand.
But what you get from The Brand Fix is:
• Clarity
Your image, your message, your marketing all easily visible and employable.
• Attention
Your customers will notice, Your prospects will be intrigued, Your competition will be scared.
• Pride
You will shine in the marketplace, you will gain stature with your peers, your employees will walk a bit taller.
• Return
Your new perceived value enables you to charge premium prices for your products and services
