Creative direction isn’t a luxury. It’s essential. Your customers aren’t just buying products; they’re buying what your product does for them. Someone needs to build that brand and make sure it shows up consistently everywhere. That’s what a creative director does. And the big question most brands face is, do you hire one full-time or […]
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Why Great Branding Builds Decades, Not Just Campaigns Creative is often misunderstood as surface work, the icing on the cake. But it’s not decoration. It’s the chemistry that makes the cake delicious. When companies treat creative as a final-stage add-on, they miss the real value: the ability to transform the brand, align the message, and […]
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In today’s competitive marketplace, it is more important than ever for companies to have a strong brand strategy that will help your company succeed.. A brand strategy is a holistic approach to building a strong brand identity and reputation. It encompasses all aspects of a company’s business, from its products and services to its marketing […]
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Few people realize that Art of War was actually written about branding and not warfare. I am going to take 8 badly translated quotes from the “Art of War” and reveal their true meaning just for you.
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First impressions is sometimes the only chance we get. Honestly, we all do it. Everyone of us makes split second judgments on our first glimpse of people and even companies. If you were to receive a job application or resumé that was wrinkled, dirty, mis-spelled, or torn. You probably wouldn’t choose to interview that candidate, […]
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I am sure we all have, maybe recently, cursed a package or two. They are too easy to open, too hard to open, or even impossible to open. Maybe they are to pretty to tear, or so ugly you enjoy tearing them. In our consumer nation, we are surrounded by packaging. Product packaging serves a […]
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Branding is a great nebulous word that acts as a catch-all for anything companies do to identify products in a customer’s mind. Branding is seldom understood and often overlooked in the cubicle fields of sales and marketing. Branding is actually a big part of the marketing recipe and I wanted to call your attention to […]
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