CASE STUDY
Enterprise Bank Brand Strategy
A leading business banking financial institution breaks through the noise in a crowded market.
THE CHALLENGE
Break through the noise in a crowded business banking market.
Enterprise Bank, a leading business banking financial institution, was struggling to break through the noise in the competitive business banking market. They needed a campaign to grab attention, resonate with business owners, and drive website traffic and new account openings.
We recognized the need for a multi-channel campaign targeting business owners’ specific needs — one that could speak with a single, confident voice across every touchpoint.
DISCOVERY
Where we started.
We dug into Enterprise Bank’s positioning, audience, and competitive landscape. Business owners had little time and less patience for generic banking messaging — they needed a partner that understood their reality.
Our audit revealed clear opportunities: sharpen the brand voice, modernize the visual system, and unify the experience across every channel a business owner might touch.
THE STRATEGY
A campaign built for business owners.
We developed a comprehensive campaign with compelling visuals, clear messaging, and a consistent brand voice across every channel — television spots, digital advertisements, billboards, and direct mail.
Every asset spoke directly to the time-pressed business owner with a promise of partnership and momentum.
OUT OF HOME
Big presence, bigger promise.
Billboards and out-of-home media carried the campaign into the community — turning everyday commutes into reminders that Enterprise Bank was built for the people who build businesses.
THE RESULTS
The numbers.
622%
Increase in web traffic to business banking pages
Gold
MCANN Award — Best B2B Campaign
CONTINUED GROWTH
Finding a marketing voice that compounds.
Our partnership with Enterprise Bank helped them find their marketing voice and achieve outstanding results — a 622% lift in business banking web traffic and a steady pipeline of new accounts.
When the brand and the message line up, the market notices.