CASE STUDY
Kuta Software Brand Strategy
Helping math teachers do more teaching, and less lesson development and grading.
THE CHALLENGE
Cultivate the look of a leader in the educational software market.
Kuta Software, which makes worksheet and test generators for math teachers, needed help to update their brand. Their current slogan, "No Fluff. No Jargon. Just Math," was great. But they needed a new identity design and iconography for their software, stationery, and templates to give them the look of a leader.
DISCOVERY
Where we started.
We examined Kuta Software's current brand identity, looking at everything from their website to client reviews. We realized that we needed to define their mission and values to create a framework that would guide our brand strategy development.
Crafting buyer personas was key. We then mapped out buyer journeys to better understand Kuta Software's customers. By doing so, we were able to identify areas for improvement and pain points that we could address.
THE STRATEGY
Empowering Math Teachers.
A new brand voice that centered around the tagline "Empowering Math Teachers" emerged. We wanted to communicate Kuta Software's commitment to providing educators with the tools they need to succeed.
We also updated their visual identity with a modernized logo, color scheme, and website design.
ICONOGRAPHY
A new visual language.
A custom set of icons designed to make the software feel intuitive, friendly, and unmistakably Kuta — built to scale across stationery, templates, and the product itself.
THE RESULTS
The numbers.
37%
Increase in brand awareness
31%
Increase in customer engagement
AmperBrand gave us the look of a leader in our market and the tools to keep that lead.
The result? Kuta Software saw a 37% increase in brand awareness and a 31% increase in customer engagement. By developing a well-defined brand strategy and identity, Kuta Software was able to reach their goals and their target audience.
Our work with Kuta Software shows how important it is to have a solid brand strategy in place. Defining a company's mission, values and voice plus understanding their target audience is key. A brand identity that resonates and helps businesses achieve their goals emerges.